Event Schedule
OPEN TO THE TRADE ONLY
Thursday, July 24, 2025 & Friday, July 25, 2025 • 8am – 3pm
The Gardens at Ball
1017 West Roosevelt Road, West Chicago, Illinois 60185
Download Map & Event Schedule
Daily Tours
Limited Space. Sign up at the registration tent upon arrival.
NEW Seed Distribution Center
Tours start every 15 minutes.
8:30-11:00, 12:30-2:00
Ball Helix Labs
Lasts approximately 20 minutes
9:00, 9:30, 10:00, 10:30, 1:00, 1:30, 2:00, 2:30
Ball Seed Premier Lab
Lasts approximately 60 minutes
8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 1:00, 1:30
Demonstrations
Container Solutions (Demo Tent) 30 minutes each
Build Your Own Cut Flower Bouquet
9:00, 12:30
Inspirational Perennials Combos
9:30, 1:00
Annual Combos & Seed Inputs for Hanging Baskets
10:00, 1:30
Wave's 30th Anniversary
10:30, 2:00
TTA CuttingEdge Automated Sticking Machine
Every 30 minutes in Ball FloraPlant Greenhouse
8:30-11:00, 12:30-2:00
TENT TALKS EDUCATION SESSIONS
9:00, 1:00
Spotlight on Calibrachoa with Chris Ferguson and Nathan Jahnke, Ball Seed Technical Services
9:30, 1:30
Cut Flower Production Practices and Crop Planning for Profit with Dave Dowling, Ball Cut Flowers
10:00, 2:00
Merchandising: What Can a New SKU Do for You? with Candace Wilcox, Ball Seed Regional Business Manager
10:30, 2:30
Labor-Saving Hacks for Your Greenhouse with Jim Kennedy, Ball Seed Senior Commercial Director
11:00
Tech On Demand LIVE Podcast with Bill Calkins, Senior Editor, Ball Publishing
Lunch
In the Main Dining Tent
11:30 – 1:00
Resource Showcase
All day in the Ball Café