Event Schedule

OPEN TO THE TRADE ONLY

Thursday, July 24, 2025 & Friday, July 25, 2025 • 8am – 3pm

The Gardens at Ball
1017 West Roosevelt Road, West Chicago, Illinois 60185

 Download Map & Event Schedule

Daily Tours

Limited Space. Sign up at the registration tent upon arrival.

NEW Seed Distribution Center

Tours start every 15 minutes.

8:30-11:00, 12:30-2:00

Ball Helix Labs

Lasts approximately 20 minutes

9:00, 9:30, 10:00, 10:30, 1:00, 1:30, 2:00, 2:30

Ball Seed Premier Lab

Lasts approximately 60 minutes

8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 1:00, 1:30

Demonstrations

Container Solutions (Demo Tent) 30 minutes each

Build Your Own Cut Flower Bouquet

9:00, 12:30

Inspirational Perennials Combos

9:30, 1:00

Annual Combos & Seed Inputs for Hanging Baskets

10:00, 1:30

Wave's 30th Anniversary

10:30, 2:00

TTA CuttingEdge Automated Sticking Machine

Every 30 minutes in Ball FloraPlant Greenhouse

8:30-11:00, 12:30-2:00

TENT TALKS EDUCATION SESSIONS

9:00, 1:00
Spotlight on Calibrachoa with Chris Ferguson and Nathan Jahnke, Ball Seed Technical Services
9:30, 1:30
Cut Flower Production Practices and Crop Planning for Profit with Dave Dowling, Ball Cut Flowers
10:00, 2:00
Merchandising: What Can a New SKU Do for You? with Candace Wilcox, Ball Seed Regional Business Manager
10:30, 2:30
Labor-Saving Hacks for Your Greenhouse with Jim Kennedy, Ball Seed Senior Commercial Director
11:00
Tech On Demand LIVE Podcast with Bill Calkins, Senior Editor, Ball Publishing

Lunch

In the Main Dining Tent

11:30 – 1:00

Resource Showcase

All day in the Ball Café

AmericanHort

America in Bloom

Ball Literature

Ball Publishing

Ball Seed Tech Team

Ball WebTrack

Ball WebTrack To Go® Mobile App

Hortica

Seed Your Future